About Us and Our Mission

Established in 2023, our mission is to create designs for fun products that ignite joy and foster positive connections. We aim to make your heart sparkle by amplifying laughter, happiness, and thoughtfulness with our positive vibrations and creations. In a world still shaking off Covid cobwebs and feeling a bit disjointed, we're on a mission to rekindle belly laughs, genuine connections, deep chats, and spontaneous giggles with our apparel and products that embody our spirit of joy and unity. Get set to surf our joyful waves! 🌊🎉

At the core of our inspiration is a deep appreciation for the simple joys of everyday life. We believe that the power of gratitude and kindness can transform our world. When we see someone without a smile and give them one of ours, we can watch as the world around us begins to glow.

Our creations highlight our diverse interests and passions, from our love of nature and dance to our appreciation for education, positive thinking, and healthy living. We weave these elements into imaginative designs that tickle the senses and spark joy. Our entertaining slogans and inspirational messages aim to kick-start fun conversations and uplift spirits. 📸🌿🌸🎨

As champions of the philosophy of “tikun olam,” healing the world, we prioritize ethical and sustainable practices with environmentally-friendly and humanely made products. Our commitment to environmental stewardship guides our decisions. Peace, love, and Mother Earthtastic! ☮️✌️🩷🌎

Our mission goes beyond creating beautiful, eco-friendly products. As educators since 2009, we strive to promote equality, kindness, and wellbeing in our society. We have taught hundreds of students about global cultures, diverse ways of life, and histories with the goal of creating not only awareness and tolerance, but understanding and acceptance. We are designing products that celebrate historical VIPs (Very Inspirational People) who motivate, build hope, and live as positive examples. We’ve also learned that our thoughts, the words we speak, and our actions can make a huge difference in our wellbeing and, thus, do our best to focus positive energy on what we desire for ourselves and the world. We put these good vibes into each creation.  

The number 18 has significance as a representation of the word “Life.”  Life gives us waves, and sometimes they are challenging; however, we aspire to be joyful and have gratitude. Hence, our name: Life’s Joyful Waves (18JoyfulWaves). We are so happy to spread joy and our passion for positivity with the world.  🌊😄💙✌️🩷🌎